About
The Team Behind the Clarity Code™01. Strategic
We’ve dissected the brand-building process into a set of 4 strategic factors that have a ripple effect on your business. Each two-week interval is designed to provide insight and clarity into your brand.
02. Smart
We combine book-smarts with street-smarts and experience. We want you to do more than look good. We want you to lead your industry with a lasting advantage.
03. Process-oriented
Building a brand shouldn’t be left to chance or a single creative genius. We are committed to building a repeatable process that smart entrepreneurs can use to succeed.
Proven Success
The Numbers Don’t Lie
Creating your psychology-driven brand takes luck and chance OUT of the equation for your successful business.
It’s essential you take control of how you are perceived in your ideal clients’ eyes. Dedicating time now to defining your message, values, beliefs, and strengths will ensure better results on all future marketing activities.
%
Revenue Increase For Brands that invest in Branding and Advertising
%
Brands that invest in only ads, not branding
The Team
Meet Your Branding Experts

Kaye Putnam
CEO & STRATEGIST
“I love taking a mess of ideas and culling it down to the strongest, single message.”

Sarah Putnam
SALES & STRATEGY
“I’m fantastic at understanding our client’s needs and goals and ensuring follow through on our promises.”

Jana Roe Osofsky
CLIENT SUCCESS
“I thrive when getting to know a brand’s voice and creating/shaping the content that’s a perfect fit.”

Katharina Sertic
DESIGNER
“I’m passionate about design and my perseverance ensures every detail of our client’ design is perfect.”
Our Unfair Advantages
What We Do Best
We’ve worked with hundreds of brands from solo-entrepreneurs to multi-million-dollar companies.
EMPOWER
We empower every member of your team to make decisions in their zone of genius to bring you the best results.
IDENTIFY YOUR CORE
We sift through all the genius ideas, content, and strengths of your brand to pull out the focus or core of your business.
Bring Emotion to Branding
We help you discover your unique archetypal mix to draw out the emotions and feelings that you resonate with most in your branding.