The Clarity Code™

Be the leader in your market with a clear brand that compels your best customers to line up to work with you.


Book a Clarity Call

For entrepreneurs at 2+ years and 100K+/year

Get Ready to Grow Faster

Because you are here, I bet you are ready to take the next BIG step in your business.

You’re setting your sights on the next big, audacious goal…

  • Maybe you want to triple your revenue.
  • Or maybe you’re ready to publish your first book.
  • Maybe you’re stepping back. You’re ready to pass along more responsibility to your team so you can ENJOY the freedom entrepreneurship should provide.
  • Or maybe you’re ready to step into the spotlight. You want to approach Forbes or Entrepreneur to be featured or become a contributor.

Whatever it is, you are ready for more.

what is the Clarity Code™?

Our Unique 4X Process



We’ll begin by identifying your inner business truths that will fuel your brand messaging, strengths, and unique selling advantages. As the CEO of your business, you need to present a clear and compelling mission to both your team and audience.


Design your brand’s visual style. Infuse your business personality into your design and create a consistent, recognizable visual identity. Show up in the world as the high-quality leader that you are. If needed, we’ll connect you with designers that can bring this to life for you.



Define your brand standards on everything from your unique words to your policies, so that your team can connect with your ideal clients on an emotional level and move them to action. Give the gift of clarity and consistency to your team and brand.


Create your standout strategy. This strategic plan will be at the center of all future decisions and keep everything on-brand and distinctive. We’ll take all of the truths and standards we’ve defined and put them to work in *your* business.


Trusted by Entrepreneurs Around the World

About the Clarity Code
About the Clarity Code
About the Clarity Code
About the Clarity Code

as the visionary and ceo…

It’s Up to You to Set the Standard

As business is evolving, you need to make brand decisions at the drop of a hat. And moreso, you need to empower your team to make branding decisions on your behalf.

What should you being talking about? What emotions should your copy evoke? How and where should you use your brand colors/fonts? How do you know if something is “on brand” or not?

The answers to all of these questions – and more – will be answered by your brand standard SourceBook after you complete the Clarity Code.

About the Clarity Code

step 1: extract

Discover Your Innate Brand Advantages

This is the start of our transformational work together. Through a combination of interviewing, discovery questions, and ultra-focused training videos, we’ll define your best brand.

  • Archetypal Analysis: Identify how your brand personality aligns with specific, timeless archetypes to discover messaging and values that connect with your ideal clients on an unconcious level
  • CEO Interviews to pull your strongest brand attributes, values, and traits out of your head and into a format your team can utilize
  • Client Selection: We’ll define who you DO and don’t want to work with, and how to best attract and repel those specific people
  • Intentional Brand Culture: we’ll define the guiding principles that will guide your team’s hiring and decision-making

Each step of the way, we’ll be documenting your brand in your web-based brand standards SourceBook. (Shown left.)

Step 2: nexus

Brand Map Built to Reach Your Audacious Goals

Next, we’ll audit everywhere that your brand currently shows up. And we’ll make plans for where your brand is going to need to go in the future. We’ll make sure that your unique brand DNA is embedded into every touchpoint your clients encounter.

  • Past, Present, & Future Touchpoint Analysis: your brand is built every time someone comes into contact with it. We’ll fix any leaky buckets you have and elevate the generic to epic.
  • Genius Zone Mapping: As the CEO, we want to keep you in working in high-leverage areas. We’ll figure out what brand strategy best suits you, and identify where you need to fill gaps.
  • Visilibity Schedule: You won’t be everywhere, but we want to put your brand in front of the right people at the right time.
  • Brand Utopia: Let’s define your Goals, Vision, & Purpose so you stay connected to your business and motivated to keep pushing forward.
About the Clarity Code
About the Clarity Code

Step 3: Express

Elevate your Brand with a Signature Visual Style

We’ll help you build a set of visual standards that are based on truth, not trends. The foundational work we do here will equip you to work with a variety of creative professionals, whenever you need assistance and get fast, consistent results.

  • Psychology-driven design decisions including color palette, font selection, image style, and texture
  • Creative Briefs & Delegation for custom work (visual-oriented creatives like designers, developers, and video editors)
  • Template & Image Curation: for assets that don’t require custom design or photography, we’ll curate a selection that are on-brand and high-quality

Step 4: syntax

Set High Standards to Reach New Heights

We’ll help you build a set of written standards that define how your brand sounds, speaks, and shows up.

  • The Power of Naming: a workshop to use whenever you are naming anything in your brand
  • Memorable Messages: brand vocabulary and blacklist so people recognize you for your message as much as your visuals
  • Brand Story Development: we’ll map out your most impactful stories that you tell over and again
  • Creative Briefs & Delegation to copywriters, virtual assistants, ad managers, and/or audio editors (process & message-oriented creatives)
  • Specific Standards for each platform (blog, emails, social media, etc.)
About the Clarity Code

Let’s get specific, SHALL WE?

Get Exactly What You Need

The Clarity Code™ is your proven step-by-step method to clarity, consistency, and ease in your business. You’re ready to evolve, so take the time to ensure your brand doesn’t get lost in the process.

By applying the Clarity Code to your brand, we will develop and document a cohesive psychology-driven brand strategy that will save you time and money as you continue to grow and evolve your business.



  • SourceBook: Web brand standards for your team to access all brand guidelines in one, centralized location. Empower your team to make on-brand decisions in an instant with this resource.
  • 1-on-1 Consulting calls to discover your strongest attributes and pull out your most compelling brand truths, stories, and message.
  • Proven psychology-driven process to develop your strongest brand.
  • Unique mix of focused training videos, templates, and exercises customized to fit the areas of your brand that need extra focus or development (including SOP’s for your team.)
  • Identification of creatives & easy delegation process: We’ll identify designers, copywriters, and any other creatives you need to bring your brand to life (from my personal rolodex.)
  • Access to Brandfluency course: Archetype training developed specifically for your primary archetype.

choose your future

Imagine this…

You have a stronger business than ever.

You have increased your impact, income, and inner joy in owning your business with a brand that is going to leave a lasting legacy long after you’re gone.

Your clients LOVE you. You are charging higher prices than ever before. You can FINALLY take that vacation you’ve always dreamt of.

Sales calls are EASY.

You have a STRONG team of talented individuals empowered to run the brand smoothly with little day-to-day input from you. They know how to show up. They know how to sound. They are your brand clones. They are walking, talking billboards for your business. And they LOVE it.

You are deeply fulfilled by the work you do, and with life in general.

This is all possible *if* you put the time and energy into developing your psychology-driven brand N-O-W.

So take the first step.

Apply for a Clarity Call.

Learn how we can help you turn your brand utopia into a reality.

It’s just a call. It’s free. You’ll gain insight into what your brand can do for you in just 30 minutes.  

Then, if you decide to sign up for the Clarity Code, the REAL fun begins.

Let us help you shed some light on your brand’s future.

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