For Entrepreneurs Who Want to Scale Their Brands

Unlock Your Innate Brand Advantage
Become the singular choice for your ideal clients
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Brands we’ve helped define & scale

ready for the next level?

Get Ready to Grow Faster

Because you’re here, I bet you’re ready to take the next BIG step in your business. Whether that’s to…

  • Triple your profit…
  • Publish your first book…
  • Give more responsibility to your team so you can ENJOY the freedom entrepreneurship should provide…
  • Approach Forbes or Entrepreneur to be featured or become a contributor…

Whatever it is, you’re ready for more.

From Our Founder, Kaye Putnam

The Secrets the Best Brands Use to Win

After 15 years in marketing and branding, I’ve been behind the curtain of hundreds of brands. I’ve had the privilege and honor to see what works and what doesn’t. Through work with 500+ students and clients, I developed the Clarity Code process to define psychology-driven brands.

I created this program with my expert team to guide advanced entrepreneurs to scale their brands.

And now, I’m revealing everything.


As you grow, systems & scale become the focus

Grow Your Brand on Autopilot

I know what it’s like to feel trapped by the weight of making every single decision in your business. That’s why I developed the Clarity Code™.

It’s time to make a change if…

  • Every sale, every dollar, every piece of content depends on you. No taking a break, ever.
  • You’ve accumulated a hodgepodge of visuals and messages, and you crave clarity & consistency.
  • You want to attract better clients to increase your profit margin.

Multiply your impact and income

The Missing Element to Build an “In Demand Brand”

Forget EVERYTHING you know about design, ads, and funnels (at least for a moment.)

If you don’t invest in a psychology-driven brand, every other marketing tactic will take more time and cost more money. You won’t get the results you want. You will NOT get the sales you desire.

Because in today’s market, your clients are more than skeptical. They want to feel emotionally invested in the brands they buy from.



The Clarity Code™
Be the leader in your market with a clear brand that compels your best customers to line up to work with you.


Book a Clarity Call

“Kaye’s more than a brand strategist – she’s more like a brand therapist.”


“I chose Kaye because she got ME. She wasn’t trying to make me portray something that I am not.”

Karen Gruber, The Inspired Mama

Client Results

“The most exciting part was seeing my vision come to life even bigger and better than I imagined. It really helped me stay focused and clear on the direction of the brand.”

Heidi Houston, Founder & CEO

as the visionary and ceo…

It’s Up to You to Set the Standard

As business is evolving, you need to make brand decisions at the drop of a hat. And moreso, you need to empower your team to make branding decisions on your behalf.

What should you being talking about? What emotions should your copy evoke? How and where should you use your brand colors/fonts? How do you know if something is “on brand” or not?

The answers to all of these questions – and more – will be answered by your brand standard SourceBook after you complete the Clarity Code.

Client Results

“We can’t imagine where our business would be if not for hiring Kaye. Not only did she take the time to really understand our business and our values, but she also added her own expert perspective and ideas.”

Sam & Alison, Co-Founders of High Country Doulas

Get intentional about what your brand stands for.


  • What to write and talk about to attract your ideal clients and repel problem ones
  • Your signature visual style so you can work with almost any creative and get top-quality, on-brand results
  • Standards for your team to be your brand without endless revisions

the clarity code™ process

The 4X Factors to Scale Your Brand

The Clarity Code is our proven step-by-step method to clarity, consistency, and ease in your business. You are ready to evolve, so take the time to ensure your brand doesn’t get lost in the process.

By applying the Clarity Code to your brand, we’ll develop a cohesive psychology-driven brand strategy that will save you time and money as you grow.


We’ll begin by identifying the inner business truths that propel your brand growth.


We’ll infuse your business personality into your design and create a consistent, recognizable visual identity.


Give the gift of clarity and consistency to your team through your brand standards.


Create your standout strategy. This strategic plan will be at the center of all future decisions.

step 1: truth

Discover Your Innate Brand Advantage

This is the start of our transformational work together. Through a combination of interviewing, discovery questions, and ultra-focused training videos, we’ll define your best brand.

  • Archetypal Analysis: Identify how your brand personality aligns with specific, timeless archetypes to discover messaging and values that connect with your ideal clients on an unconcious level
  • CEO Interview to pull your strongest brand attributes, values, and traits out of your head and into a format your team can utilize
  • Intentional Brand Culture: we’ll define the guiding principles that will guide your team’s hiring and decision-making

Each step of the way, we’ll be documenting your brand in your web-based brand standards SourceBook. (Shown left.)

Step 2: visual identity

Elevate your Brand with a Signature Visual Style

We’ll help you build a set of visual standards that are based on truth, not trends. The foundational work we do here will equip you to work with a variety of creative professionals, whenever you need assistance and get fast, consistent results.

  • Psychology-driven design decisions including color palette, font selection, image style, and texture
  • Creative Briefs & Delegation for custom work (visual-oriented creatives like designers, developers, and video editors)
  • Template & Image Curation: for assets that don’t require custom design or photography, we’ll curate a selection that are on-brand and high-quality

Step 3: messaging

Set High Standards to Reach New Heights

We’ll help you build a set of written standards that define how your brand sounds, speaks, and shows up.

  • Brand Voice: we’ll create a guide for anyone to write or speak on behalf of your brand with consistency
  • Memorable Messages: brand vocabulary and blacklist so people recognize you for your message as much as your visuals
  • Brand Story Development: we’ll map out your most impactful stories that you tell over and again

Step 4: implementation

Brand Map Built to Reach Your Audacious Goals

Next, we’ll audit everywhere that your brand currently shows up. And we’ll make plans for where your brand is going to need to go in the future. We’ll make sure that your unique brand DNA is embedded into every touchpoint your clients encounter.
  • Touchpoint Analysis: your brand is built every time someone comes into contact with it. We’ll fix any leaky buckets you have and elevate the generic to epic.
  • Delegation Plan: As the CEO, we want to keep you in working in high-leverage areas. We’ll figure out what brand strategy best suits you, and identify where you need to fill gaps.
  • Specific Standards for each platform (blog, emails, social media, etc.)

Click to enlarge images

Trusted by Entrepreneurs Around the World

Nearly every brand in every industry needs a strong brand. That said, we’re not for everyone. The Clarity Code™ was designed for high-ticket, personality-driven brands in crowded markets. We work best with consultants, health & wellness experts, doctors, coaches, real estate agents, authors, designers, stylists, spiritual guides, and speakers. 

Executive Leadership Consultant
self-care Coach for moms
Physical therapist & coach
intimacy & relationship coach
cosmetic surgeon
real estate agent
business consultant

choose your future

Imagine this…

You have a stronger business than ever.You have increased your impact, income, and inner joy in owning your business with a brand that is going to leave a lasting legacy long after you’re gone.

Your clients LOVE you. You are charging higher prices than ever before. You can FINALLY take that vacation you’ve always dreamt of.

Sales calls are EASY.

You have a STRONG team of talented individuals empowered to run the brand smoothly with little day-to-day input from you. 

You are deeply fulfilled by the work you do, and with life in general.

This is all possible *if* you put the time and energy into developing your psychology-driven brand.

So take the first step – apply for a Clarity Call.

Learn how we can help you turn your brand utopia into a reality.

You’ll gain insight into what your brand can do for you in just 45 minutes.  

Then, if you decide to sign up for the Clarity Code, the REAL fun begins. 

Brand and site by Kaye Putnam. Copyright 2020. All rights reserved. Privacy Policy | Terms of Use